Chris Evans is teaming up with Jinx—the leading dog nutrition brand—to make better, healthier dog food.
July 27, 2022, LOS ANGELES — The brand proclaimed that the actor, entrepreneur, and dog dad would play an active role in the business and creative direction of the brand.
Evans first introduced Jinx as a customer after searching for a safer food brand for his beloved best friend, Dodger. “I was thrilled to find Jinx – a food Dodger loves to eat and that I know is safe and healthy for him,” says Evans. “I’m excited to come on board and help grow awareness for the company so all dogs can have the highest quality food possible at an accessible price point.”
In his role, Evans will be involved in the brand’s plan and marketing campaigns, including a commercial launch later in the year.
This is just the beginning: Jinx aims to be a single destination for all things relating to dog wellness. Jinx recently closed a Series A round of funding, reaching over $28M, letting the company expand its product portfolio to move beyond a direct-to-consumer model and getting on high-profile investors including Halsey, Odell Beckham Jr., Zachary Quinto, Trevor Noah, Lily Singh, NAS, and more.
Jinx is redefining dog nutrition with better, healthier, and tastier food for dogs across the country, already available in over 2,000+ Walmart locations and on walmart.com. Every Jinx product has a transparent method of ingredients; full of natural, nutrient-rich superfoods and free from fillers or preservatives. Formulated by animal nutritionists and approved by certified veterinarians, Jinx’s rigorous vetting ensures that dogs get the balanced nutrition they need without anything they don’t.
They’re also growing their audience by partnering with Evans: “We are thrilled to have Chris on our team. His entrepreneurship and his love for his dog makes him a valuable addition to the Jinx leadership team,” says Sameer Mehta, Co-Founder of Jinx. “Our vision is to elevate how we care for our dogs by providing premium, clean-label nutrition at an attainable price point.”
With this new addition to the team, Jinx has its short- and long-term priority set on making a high-impact difference in the lives of American dogs and their pet parents.
The full line of Jinx premium pet products includes:
- All-natural kibble ($10.88-$45.88).
- Limited-ingredient dental chews ($8.97).
- Slow-cooked jerky treats ($4.98-$9.48).
- Freeze-dried meal toppers ($9.99).